Head of Americas Sector Marketing
Chevron
Houston, TX
Description
Chevron is accepting online applications for the position Head of Americas Sector Marketing through August 15, 2025 at 11:59 p.m. (CST).
We are seeking a visionary and results-driven Head of Americas Sector Marketing to lead strategic marketing efforts across the Americas region, including Latin America. This role is pivotal in shaping customer behavior and driving business impact across our Retail Fuels, Lubricants, and Lower Carbon Fuels sectors.
This role is the key connection point with Sales, Products and Technology, responsible for setting marketing priorities, managing budgets, and owning programs that drive customer behavior and business growth. You’ll lead loyalty, partnerships, payments, and retailer/marketer initiatives, while guiding execution teams with clarity and precision.
Responsibilities for this position may include but are not limited to:
- Responsible for translating the overall marketing strategy and sales team go-to-market strategies to actionable marketing plans. Engages and collaborates with Americas Sales teams and Fuels and Lubricants Product & Technology to determine business strategy and objectives and align on marketing’s role in achieving those objectives
- Establishes marketing priorities and investment levels across Fuels, Lubricants, Chemicals and lower carbon sectors for the Americas markets. Focused on identifying the highest value, highest impact opportunities to drive defined business objectives
- Executes business planning process and is accountable for budget management and outcomes. Allocates spend across sectors and planned marketing activity (campaigns, programs/services, offers, etc.), making tradeoffs as necessary.
- Creates customer and consumer value propositions to deliver Chevron’s objective of lower carbon and higher returns, leveraging insights and performance data from the Strategy team
- Oversees the design of marketing strategies and consumer and customer programs for the Chevron and Texaco brands, including the ChevronTexaco Rewards loyalty program. Accountable for program economics and impact on customer retention and centricity, volume and market share growth and stability, and gross margin improvement.
- Leads the Americas loyalty and credit card programs ensuring effective program delivery and customer experience.
- Supports identification and negotiation of strategic marketing partnerships that meaningfully advance customer acquisition and retention opportunities, in new or existing markets. Oversees team managing and optimizing existing partnerships, i.e., Albertsons.
- Teams closely with Technology Delivery and Platform Management, to establish technology requirements for program execution
- Drives coordination with International Marketing and Execution leader to capture synergies and share best practices around program and offer development
- Leads a team of 20+ highly-experienced resources (some local, some in regions, some off-shore),
Required Qualifications:
- Bachelor's Degree.
- 10+ years of progressive experience with combination of marketing, sales, and programs
- Experience managing large-scale budgets and teams
- Proven success in regional and cross-sector marketing
- Strong understanding of customer behavior and digital engagement
- 5+ years in a leadership role
- Ability to travel ~30-40% of the time as necessary
Preferred Qualifications:
- MBA or Masters degree in Business, Marketing or related field
- 5+ years of experience managing cross-functional or cross-team projects.
- Experience in one or more of the following: Retail fuels, lubricants, chemicals
- Experience in loyalty programs and sector marketing
Relocation Options:
Relocation may be considered.
International Considerations:
Expatriate assignments will not be considered.
Chevron regrets that it is unable to sponsor employment Visas or consider individuals on time-limited Visa status for this position.
U.S. Regulatory notice:
Chevron is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, age, mental or physical disability, medical condition, reproductive health decision-making, military or veteran status, political preference, marital status, citizenship, genetic information or other characteristics protected by applicable law.
We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please email us at
emplymnt@chevron.com
.
Chevron participates in E-Verify in certain locations as required by law.