Marketing Automation Manager
Pros.
Houston, TX
Description
Marketing Automation Manager
PROS is looking for a strategic and hands-on Marketing Automation & Email Manager to join our Global Demand Generation team. Reporting to the Director of Demand Generation, this role will lead marketing automation strategy and operations while driving high-performing global email marketing and nurture campaigns across the full buyer lifecycle.
As a key member of our team, you’ll bring together channel strategy and technical expertise to create scalable programs that engage prospects, accelerate pipeline, and enable operational excellence across our martech stack, including Marketo, Salesforce, Demandbase, Outreach, and others. The ideal candidate is certified in Marketo, highly collaborative, and passionate about building systems and campaigns that deliver measurable impact.
The Company - PROS:
PROS
Holdings, Inc. (NYSE: PRO) provides AI-powered solutions
that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.
A Day in the Life of the Marketing Automation Manager:
Marketing Automation Platform Ownership
- Serve as the Marketo platform owner—managing system architecture, templates, tokens, smart campaigns, and overall campaign operations
- Oversee and maintain key marketing automation integrations involving Marketo, ensuring reliable data flow and alignment with Salesforce, Outreach, Demandbase, and other connected platforms
- Own data quality, database segmentation, and compliance with global email regulations (GDPR, CAN-SPAM, etc.)
- Build scalable processes, workflows, and documentation to improve campaign speed and consistency across regions and functions
- Support audience segmentation and list management for campaigns, leveraging tools like Salesforce, ZoomInfo, Cognism, and other enrichment platforms to ensure targeting accuracy and data quality
Email Marketing Strategy & Execution
- Lead planning, content alignment, and execution of global outbound and nurture email programs to drive engagement and pipeline progression
- Collaborate with campaign and content teams to create relevant, segmented journeys that align with buyer personas and lifecycle stages
- Build, manage, and optimize email cadences for new leads, active opportunities, and post-sale communications
- Execute testing strategies (e.g., A/B testing of subject lines, CTAs, personalization) to drive continuous improvement in performance
Cross-Functional Collaboration
- Partner with Creative, Digital, and Field Marketing to ensure cohesive execution across campaigns and touchpoints
- Work closely with Marketing Operations to ensure alignment on data flow, campaign infrastructure, and shared martech objectives, providing added agility and coverage across systems and stakeholders
- Support timely follow-up, lead scoring, and lifecycle stage management
- Enable marketing stakeholders through training, best practices, and performance insights to increase efficiency and effectiveness
Performance Reporting & Optimization
- Monitor and report on email and automation performance—tracking KPIs like open rates, click-through rates, form conversions, and influenced pipeline
- Support the evolution of scalable, well-structured campaign architecture and operational workflows that enhance system resiliency and accommodate business growth
- Develop dashboards and performance reviews to share insights and recommendations with marketing and sales stakeholders
- Regularly test and iterate to improve deliverability, engagement, and campaign ROI
Required Qualifications - About you:
We are looking for candidates who possess the rare combination of the following achievements, skills and behaviors:
- 5+ years of experience in B2B marketing automation, email marketing, or demand generation
- Proficiency in Marketo or B2B Marketing Automation platforms such as Eloqua, Pardot or HubSpot and Salesforce CRM
- Proven track record of developing and executing high-performing email campaigns across multiple regions and buying stages
- Strong understanding of the lead lifecycle, funnel metrics, email best practices, and data-driven optimization
- Skilled in building dashboards and reporting frameworks to analyze and communicate program impact
- Exceptional organizational and project management skills with attention to detail.
- Collaborative mindset and excellent communication skills across technical and non-technical stakeholders
- Ability to partner across technical and strategic marketing functions, including campaign ops, reporting, and martech integration management
Highly Preferred:
- SaaS or enterprise tech experience
- Marketo Certified with deep platform knowledge and hands-on experience managing global programs
Skills & Personal Characteristics:
- Ownership
- Innovation
- Care
Why PROS?
PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.
This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.
Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.
Work Environment:
Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.