Marketing Director
Chick-fil-A
Houston, TX 77065
Description
Purpose:
The Marketing Director serves on the Leadership Team as a forward thinking-partner who demonstrates ownership over a defined external facing strategy aimed at growing sales and building the brand in the community; and a defined internal facing strategy aimed at employee retention and satisfaction. He/she embodies the values of Chick-fil-A and serves as an ambassador to the community.
Requirements:
- Ability to work at least 40 hrs/wk (at least one opening and one closing per week and one Saturday per month)
- Worked at CFA FM 1960 & Eldridge at least 1 Year (or external comparable work experience)
- Ability to be trained in both FOH & BOH
- Knows our Vision, Mission and Core Values
- ServSafe Manager certified
- Specialized in metrics and reports for their assigned area
- No unresolved issues regarding restaurant policies
- Leadership approval
Skills:
- Demonstrates creativity, sales and marketing forte, self-starter and good negotiation skills
- Strategic thinker in planning and implementing marketing initiatives and promotions
- Demonstrates a growth and win mindset - results oriented, quick study
- Relationship builder, coaches others to perform
- Outgoing, friendly, works well with the public, networks well, involved in the community
- Servant Leader, team oriented with a passion for people and world class service
- Well organized with excellent verbal, written and electronic communications skills
Job Responsibilities:
Develop the annual marketing plan to build/drive external sales through various channels (Catering, OLD, Spirit Nights etc.) and boost employee satisfaction:
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- Develop a plan to ensure Emotional Connections Marketing (ECM) daily and REMARKable experiences are taking place
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- Ensure Chick-fil-A Cow is leveraged as needed (Cow mascot, plush cow)
- Involve the team in community-wide events
Create and execute In-store and outside marketing activities
- Develop program for weekly team member recognition based on performance
- Develop program for monthly team member recognition associated with special events
- Work alongside Mind Dance Marketing on market level initiatives and leverage them for individual, store focussed activities
- Manage team members in assisting with the execution of events
- Manage the store website and social media presence on all applicable platforms
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- Daily review of CARES to promptly respond to guest complaints
- Conduct weekly CARES analysis to identify trends and utilize the data to drive initiatives for restaurant growth and opportunities for improvement and/or praise
- Attend weekly Leadership meetings to report out on key marketing metrics, garner feedback on the marketing plan and discuss trends that impact other areas of operation
- Develop and manage the annual marketing budget, including marketing supplies
- Build and manage relationships with CFA V.I.P. guests (valued customers)
- Attend Chamber of Commerce meetings as a representative of the restaurant to build and maintain relationships with business partners (schools, businesses, hospitals etc.)
- Train and develop team/guests on @CFA tools eg. CFA One App
- Ensure promotions are properly advertised (signage, social media, etc.)
- Manage physical store ambience and presentation
Effectively respond to and manage CARES through Spotlight, in a timely manner
Benefits:
- Great TEAM culture and positive work environment, where everyone is treated with honor, dignity and respect!
- CLOSED on Sunday! Spend time with family, rest or worship if you ch0ose. Do you!
- Eligible Team Members can apply to receive a Remarkable Futures™ Scholarship from Chick-fil-A, Inc. – up to $25,000!
- Team Members have the opportunity to make an impact beyond the restaurant, as we serve our local communities
- FREE employee meal!
- Opportunities to build a career in a dynamic business, become a leader or maybe even an Operator one day. Sky’s the limit!
- Eligible team members can earn paid time off the longer their employment time at the store
- Attractive options for various other benefits, which the Operator contributes to for greater affordability, including health insurance, dental and vision and 401K
- Competitive pay, with the opportunity for increases based on performance
- Employee referral program
- And so much more!