Website Strategist
BH
Stafford, TX 77477
$80,000 - $84,000 a year
Description
Job Details
Description
JOB TITLE: Website Strategist
REPORTS TO: Website Manager
DIRECT REPORTS: N/A
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Who We Are
BH is a people-first multifamily owner and operator that grew from a small startup into one of the nation's largest commercial real estate companies. Founded in 1993, BH is celebrated for its simple commitment to doing business the right way and investing in its team. Today, BH manages over 100,000 units, employs over 2,800 people, owns its processes in-house, and is praised by Fortune Magazine as the “Best Workplace for Women,†“Best Workplace for Millennials,†and “Best Workplaces for Diversity.†Powered by innovation and a can-do attitude, BH improves daily, striving to construct a smarter way to live, invest, manage, and grow.Â
BH is passionate about setting the standard in the multifamily industry. We are a welcoming band of go-getters who think big, sweat the details, and take our work (but never ourselves) too seriously. We set our sights high, own our mistakes, and turn lemons into lemonade. We are incredibly proud of where we’ve come and are ready to tackle what’s next. Come join us!
Role Overview
As the Website Strategist, you’ll have a big mission. Responsible for assuring the Company’s standards are achieved and excellent customer service is delivered. You also understand the value of taking a moment to express gratitude to the village that helped to make it happen. As you can likely tell, 'how' things are done matters just as much as ‘what’ was done here at BH!
Key Responsibilities
WEBSITE OPERATIONS & OPTIMIZATION
- Develop and implement website strategy to enhance user experience, improve site performance, and increase conversion rates.
- Develop, implement, and manage effective SEO strategies that improve website ranking and increase organic traffic to our website(s).
- Manage the content on the corporate and property websites, working closely with developers and team members to manage updates, assess issues, monitor performance, optimize existing features, and implement best practices.
- Provide expert input into site navigation, page layout, usability, and accessibility to ensure aesthetics and performance are correctly balanced.
- Optimize website content, including titles, meta descriptions, headings, and alt text, for maximum visibility and ranking among search engines.
- Manage website content, ensuring it is up to date and aligned with marketing goals.
- Provide support for web development tools and technology, including HTML, CSS, JavaScript, PHP, API integrations, Google Tag Manager, etc.
- Troubleshoot system integration issues and provide technical support to team members.
- Ensure websites meet compliance requirements for accessibility, fair housing, state housing laws, privacy, etc.
- Monitor website analytics and assist in preparing reports on website performance, identifying trends, and recommending improvements.
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MARKETING SUPPORT
- Manage relationships with external vendors, agencies, and contractors, ensuring high-quality deliverables and adherence to timelines.
- Interact with website developers, designers, and other internal team members to create and review all content and ensure consistent message.
- Develop and refine standard operating procedures (SOPs) for website management, including QA, deployments, and updates.
- Track and report on project progress, risks, and performance metrics to ensure clarity and accountability.
- Maintain project tools and systems to keep workflows organized.
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STAKEHOLDER ALIGNMENT
- Gain understanding of customer and business needs to ensure website delivers on performance and experience goals.
- Partner with internal teams to align priorities, coordinate work, and streamline execution.
- Collaborate with internal teams to define technical solutions, integrations, and platform improvements.
- Partner with appropriate teams to create/manage transaction processes; set-up and verify marketing information in appropriate systems; manage resident communications or campaigns; educate and train teams about marketing channels or strategies; etc.
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You Have
- 3+ Years experience in website design or maintenance or degree equivalent.
- Strong knowledge of PHP, JavaScript, HTML, and CSS
- Experience managing multiple enterprise websites (bonus points for experience with single-domain structure)
- Strong technical expertise with Google products (Google Analytics, Tag Manager, Search Console)
- Up-to-speed with latest data and privacy security best practices and guidelines
- Experience with WordPress or headless CMS environments
- Experience managing APIs
- Confident editing and managing themes and content models
- Understanding of WordPress file structure, loop, hooks, and functions
- Ability to create and modify themes and plugins without relying on page builder
- Expert-level understanding of on-page and technical SEO best practices
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Seniority Level: Experienced
Industry: Marketing
Employment Type: Full-Time
Location: Remote
Work Schedule: 8am-5pm, Monday-Friday, or as needed to meet business needs.
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At BH/B.HOM, we believe our strength lies in our people. We are proud to be an Equal Employment Opportunity Employer, committed to fostering a workplace where everyone feels included, valued, and heard. Our posted compensation reflects the value of talent across multiple U.S. markets and is based on job-related knowledge, skills, and experience.
Qualifications
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