Senior Digital Marketing Specialist
Witt O'Brien's
Houston, TX 77024
Description
Are you looking for an opportunity to join a team that makes a real difference? Do you want to be part of a collaborative team that protects and strengthens communities and businesses? If you are looking for all these opportunities and more, then Witt O’Brien’s is the right fit for you.
Job Title: Senior Digital Marketing Specialist
Job Description
We are seeking a dynamic and tech-savvy Senior Digital Marketing Specialist to join our team. This individual will be responsible for managing hands-on digital marketing tasks and executing multi-channel B2B and B2G campaigns that drive growth, leads, and engagement. The ideal candidate will have in-depth experience with HubSpot, PPC, social media marketing, content marketing, and martech platforms.
Essential Job Functions
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Project Coordination:
- Track marketing requests, align with internal timelines, and collaborate with the global design team to ensure timely delivery of assets.
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Execute Campaigns:
- Build and launch multi-channel digital campaigns across email, paid ads, social media, and landing pages with guidance from the Marketing Lead.
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Performance Reporting:
- Create simple reports and dashboards to monitor campaign performance and surface key insights.
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Internal Stakeholder Collaboration:
- Communicate with internal teams to gather inputs, route materials for approval, and ensure timely execution.
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Content Operations:
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Work with subject matter experts and marketing team members to create content for inbound and outbound marketing, including:
- Managing email marketing campaigns.
- Leveraging paid digital advertising (PPC) to drive lead generation and brand awareness.
- Creating and optimizing landing pages to maximize user engagement.
- Coordinate and publish marketing content in collaboration with business units and internal subject matter experts.
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Work with subject matter experts and marketing team members to create content for inbound and outbound marketing, including:
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HubSpot & Analytics Optimization:
- Use HubSpot and Google Analytics to optimize campaigns with multivariate testing and performance tracking.
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Data Tagging & Analysis:
- Tag website properties to record conversion events, enrich first-party user data, and collaborate with data analysts to create dashboards that measure marketing efforts.
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Reporting:
- Produce regular internal marketing reports to showcase campaign performance and work with the team to develop and refine a measurement framework that quantifies all marketing activities.
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Skill Development:
- Contribute to the development of junior team members by sharing digital marketing knowledge and best practices.
Required Qualifications:
- Bachelor’s Degree in a related field.
- Successful track record in executing B2B/B2G digital marketing campaigns.
- At least 5 years of relevant experience in digital marketing.
- In-depth experience with HubSpot, email marketing, and paid digital advertising (PPC).
- Proficiency in SEO content creation and experience with CRM platforms like HubSpot, CraftCMS, and Wordpress.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Ability to communicate effectively with all levels of the organization.
Preferred Skills:
- Expertise in digital advertising, including PPC and social media marketing.
- Experience with Google Analytics, SEO, and content marketing strategies.
- Familiarity with a variety of MarTech platforms and tools for campaign optimization.
- Certifications in HubSpot, Google Ads, or other related platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
Equal Opportunity Employer/Veteran/Disabled
With you when it counts.