Director of Marketing
H+M Industrial EPC
Pasadena, TX
Description
Department
Marketing
Location
Pasadena,
TX
Flsa Status
Exempt
reports to
Marketing
work schedule
Core Job Responsibilities
- Lead and execute marketing strategy to support corporate goals, focusing on lead generation, client engagement, and brand awareness across EPC, modular, and energy transition markets.
- Own the H+M brand, ensuring clear messaging, consistent positioning, and a strong presence in the market through digital, print, events, and public relations.
- Oversee all marketing functions, including content, digital, SEO, analytics, advertising, events, and sales support.
- Develop targeted campaigns for different verticals and customer profiles, in collaboration with BD and Operations teams.
- Generate and manage marketing-qualified leads through high-performing programs and data-driven insights.
- Guide market research and competitor analysis to identify opportunities and support strategic business decisions.
- Drive collaboration across departments to support proposal efforts, client communications, and new business initiatives.
- Represent H+M at industry events, trade shows, and client engagements, strengthening our presence and relationships in the market.
- Track performance metrics and KPIs, adjusting tactics and resources for optimal marketing ROI.
Essential Qualifications
-
Bachelor’s degree in Marketing or related field required; MBA preferred
10 years of B2B marketing experience in oil & gas, EPC, or heavy industrial sectors - Proven success leading strategic, multi-channel marketing for technical services
- Strong understanding of energy and chemical markets (upstream, midstream, downstream, energy transition)
- Experienced in managing teams, agencies, and cross-functional initiatives
- Skilled in digital marketing, SEO, content strategy, CRM (HubSpot), paid media, and analytics
- Proficient with marketing tools such as Google Analytics, LinkedIn Ads, SEM platforms, and CMS platforms (Webflow, WordPress)
- Advanced in Microsoft Office (Word, Excel with dashboards/pivots, PowerPoint) and Adobe Illustrator; Canva or Photoshop a plus
- Strong communicator with leadership, stakeholder alignment, and data analysis capabilities
- Experience in creative direction (design, video, brand storytelling) and optimizing web structure and UX
- Track record of aligning marketing with sales and BD to drive revenue and growth
- Willingness to travel occasionally for events, site visits, and client meetings