Paid Search Specialist
Star Communications LLC.
Houston, TX
From $35 an hour
Description
Job Title: Paid Search Specialist
Starting Pay: $35/hour
We’re hiring a driven and detail-oriented Paid Search Specialist to take ownership of our Google Ads campaigns and help us achieve stronger digital performance. You don’t need years of agency experience—what matters most is your ability to manage and optimize campaigns, improve Quality Score, and ensure accurate conversion tracking.
Key Responsibilities:
Plan, launch, and manage Google Ads campaigns across search and display networks
Optimize campaigns to boost Quality Score, CTR, and overall ad effectiveness
Conduct thorough keyword research and competitive analysis to inform targeting strategy
Analyze campaign performance and adjust bids, targeting, and ad copy accordingly
Write clear, engaging ad copy and test multiple variations to identify top performers
Collaborate with the marketing team to align paid search efforts with business goals
Create regular performance reports with insights and optimization recommendations
Requirements:
Hands-on experience managing Google Ads campaigns with measurable success
Strong understanding of Google Ads fundamentals and optimization strategies
Proficiency with Google Analytics, Google Ads Editor, and Keyword Planner
Ability to analyze data and make informed, performance-driven decisions
Creative thinker with copywriting skills and attention to detail
Proactive, organized, and comfortable working both independently and in collaboration