Senior Manager, Performance Marketing
francesca's
Houston, TX 77080
Description
Location: 8760 Clay Road Houston, Texas 77080
Employee Type: Regular
We offer a creative and friendly environment with plenty of opportunity for advancement.
About francesca’s
francesca’s is a digitally connected, trend-aware omnichannel retailer with 410 boutiques in 45 states, a growing e‑commerce presence, and two distinct brands: francesca’s and Hello Franki. Together, they serve a broad audience across fashion, accessories, and lifestyle, while celebrating individuality, confidence, and community. With FY2024 revenues of $302 million, we’re investing in what’s next—with a clear focus on relevance, innovation, and elevated experiences for our core 20–28-year-old customer.
This is not a turnaround—it’s a brand ready to evolve and reclaim its spotlight.
The Opportunity
We’re looking for a data-driven, performance-obsessed marketing leader to drive customer acquisition and retention across digital channels. As Senior Manager, Performance Marketing, you’ll own strategy, execution, and optimization across paid platforms—partnering with internal teams and best-in-class agencies to deliver results that matter.
This is a builder’s role for someone who loves testing, scaling, and driving impact in a high-growth, high-velocity environment. You’ll bring both the analytical horsepower and creative spark to move the needle fast—and keep learning as you go.
What You’ll Own
- Lead end-to-end strategy and execution across paid media channels including search, social, programmatic display, affiliate, and CTV
- Manage agency and platform partners to ensure flawless execution and alignment with growth goals
- Own budget allocation and optimization to maximize ROAS, LTV, and incremental acquisition
- Translate performance data into insights and opportunities, driving continuous improvement
- Oversee A/B testing across creative, copy, landing pages, and targeting
- Partner with Creative, Merchandising, and Ecomm teams to launch campaigns that convert
- Build and manage a test-and-learn roadmap, reporting out on wins, learnings, and next bets
- Collaborate with internal tech partners to ensure best-in-class tagging, attribution, and identity resolution
- Maintain key tools and platforms including GTM, GA, product feeds, schema, and email/SMS execution
What You Bring
- 6+ years of hands-on experience in performance marketing, ideally within fashion, retail, or DTC
- Strong command of Google Ads, Meta Ads Manager, attribution models, and GA
- Deep understanding of audience segmentation, funnel building, bid strategies, and creative optimization
- Experience managing affiliate programs and working with CDPs for personalization
- Ability to move fast, think strategically, and work cross-functionally
- High attention to detail and comfort with ambiguity—you thrive in an evolving environment
- Curious by nature: always testing, analyzing, and iterating to find what works
- A team-first mindset, strong communicator, and a bias toward action
Why This Role at francesca’s?
This is a rare opportunity to step into a brand with heart, heritage, and momentum—and help shape its next era through performance-driven growth. You won’t just run campaigns—you’ll help us reinvent how we reach and engage the next generation of customers.
Our Culture + Perks
- Unlimited Paid Time Off
- Paid Parental Leave
- Medical, Dental, Vision, and Life Insurance
- 401(k) with company match
- Associate Discount + Merchandise Credit
- A culture of curiosity, inclusion, and continuous learning
francesca’s is proud to be an equal opportunity employer. We’re committed to creating an inclusive environment for all voices, identities, and perspectives.
This description is intended to outline the general nature of the role. It is not a contract or guarantee of employment and may be updated as our business evolves.