Marketing Manager
Carestream Dental
Houston, TX 77064
Description
Job Description
POSITION SUMMARY:
This person will be a key player in our marketing team, creating demand for Healthcare IT SaaS in the dental domain. This role involves strategizing, implementing, and optimizing demand generation programs across all marketing channels to drive revenue growth and pipeline. This person will have strong creative and content creation skills, experience in social media and email marketing, The Specialist will work closely with the Digital Marketing Manager to ensure seamless integration of digital strategies with broader marketing initiatives.
KEY RESPONSIBILITIES:
- Campaign Strategy Development and Execution: Develop and execute a comprehensive content and demand generation strategy that aligns with the company's goals in the dental SaaS healthcare sector. This includes identifying target audiences, setting clear objectives, developing and implementing content strategies, managing editorial calendars, producing high-quality, engaging content across various platforms, and defining key performance indicators in close collaboration with the Global Marketing Director.
- Creative, Content, and Campaign Creation: Oversee the entire content lifecycle, from ideation and creation to publication and promotion of compelling marketing materials tailored to the dental healthcare industry, ensuring content aligns with brand strategy and business goals.
- Ideate and produce out of the box, fresh content ideas for digital campaigns, social media (organic and paid) campaigns, and email campaigns.
- Create visual concepts, graphic designs, and layouts for various projects, using various software to design graphics, illustrations, videos, infographics, and social media posts.
- Translate strategic direction into high-quality design within an established brand identity
- Channel Management: Oversee and optimize a variety of marketing channels including email, social media, webinars, events, and content marketing to generate leads and drive conversions. Collaborate with the digital marketing manager on SEO/SEM and web strategy optimization.
- Data Analysis and Reporting: Utilize analytics tools to track campaign performance and provide insights for continuous improvement. Regularly report on the effectiveness of demand generation strategies to stakeholders.
- Collaboration and Coordination: Work closely with the Digital Marketing Manager to ensure a cohesive marketing approach. Consult with product and sales operations teams to align marketing and sales objectives and to optimize lead conversion processes.
- Market Research: Conduct thorough market research to understand the dental healthcare landscape, staying ahead of industry trends and competitor strategies.
Requirements
REQUIRED SKILLS/PREFERRED SKILLS
- Educational Background: Bachelor's in Marketing, Business Administration, or a related field. Graphic design training desired.
- Industry Experience: Proven experience in demand generation and content creation, preferably in the healthcare sector with a focus on dental products. Experience in a SaaS environment is highly desirable. Experience with payments software desired.
- Technical Skills: Proficiency in marketing automation tools (Marketo, HubSpot), content creation (Adobe Suite), CRM software (Salesforce), and analytics platforms (Google Analytics). Knowledge of SEO/SEM and digital advertising.
- Creative Content Creation Skills: Strong creativity and innovative design skills. Ability to generate new content ideas and approaches. Experience with various content formats (graphic, text, video, audio, etc.).
- Analytical Ability: Strong analytical skills to interpret data and make data-driven decisions.
- Communication Skills: Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders.
- Innovative Thinking: Ability to think creatively and develop innovative strategies to target the dental healthcare market.
- Project Management: Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
Working Conditions:
- Fully remote position in a fast-paced, dynamic environment requiring adaptability and flexibility.
- Collaboration with cross-functional teams within the organization.
- Opportunities for professional growth and development in the healthcare technology sector.
Compensation Disclosure:
Actual compensation packages take into account a wide range of factors, including but not limited to, skill sets, relative education and certifications, depth of experience and other business and organizational needs. The total compensation package for this position may also include medical/dental/vision benefits, 401(k) Employer Match, Paid Time Off, an annual performance bonus and/or other applicable compensation plans.