Marketing - ACPS Social Media and Marketing Coordinator
Acps The Surgicentre Pa
Houston, TX 77027
$27 - $31 an hour
Description
Company Overview
Kalon Aesthetics is a healthcare management service organization focused on providing world-class management and support services to the various aesthetic surgery and med spa practices within its broader network, which operates under several different brand names. The company is headquartered in the Cherry Creek neighborhood in Denver, Colorado. With approximately 375 providers and employees nationwide, the company is entering a new growth phase through acquisition and de novo opportunities. Amid this growth, we are seeking a creative, organized, and social media-savvy Marketing Coordinator to support two of our top surgeons, Dr. Paul Fortes and Dr. Chris Patronella, in elevating their personal brands and driving local awareness and patient engagement. ACPS is one of the nation's premier plastic surgery practices, offering cutting-edge surgical and nonsurgical procedures focusing on excellence, innovation, and patient-centered care.
Job Overview
The Social Media and Marketing Coordinator will be responsible for planning, creating, and managing content across all social platforms and marketing channels for Dr. Fortes and Dr. Patronella. This role is ideal for a detail-oriented content creator with a passion for aesthetics, storytelling, and strategic social media marketing. You’ll work closely with the Director of Brand Marketing and clinical teams to capture compelling content, execute marketing campaigns, and deliver measurable results that align with brand and business goals. This role demands a “team player” mentality with a willingness to help out where needed and potentially take on projects that may be outside of their job scope. At the same time, this individual needs to be a driven self-starter with a passion for marketing who can adapt and evolve with the business.
Duties and Responsibilities Include:
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Social Media Management
- Lead day-to-day social media activities for Dr. Fortes and Dr. Patronella on platforms including Instagram, Facebook, TikTok, and LinkedIn.
- Capture, edit, and publish short-form video, before-and-after content, and in-office moments.
- Develop monthly content calendars and track performance metrics.
- Respond to comments, DMs, and patient inquiries in alignment with brand tone and practice guidelines.
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Content Creation & Digital Marketing
- Plan and coordinate video and photo shoots; attend in-person clinic days to capture content.
- Collaborate with in-house and external designers on branded templates and visuals.
- Write social captions, email newsletters, and occasional blog or website content.
- Ensure consistent messaging and adherence to brand guidelines.
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Marketing Campaign Support
- Assist in planning and executing promotional campaigns, patient events, and giveaways.
- Monitor trends in social media, aesthetics, and digital marketing to recommend new tactics.
- Track KPIs and provide monthly performance reports.
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Administrative & Event Support
- Maintain marketing asset libraries for both doctors.
- Coordinate with the front office team and patient care consultants to ensure alignment on promotions and communication.
- Plan, coordinate, and support patient and community events and promotional gatherings, including setup, promotion, and on-site execution.
- Assist with scheduling and setting up telehealth appointments as needed, ensuring seamless communication and technical readiness.
- Support other marketing tasks and cross-functional projects as needed.
What Success Looks Like
- Consistent, high-quality content output that reflects each surgeon’s unique brand.
- Growth in followers, engagement, and lead conversions across social platforms.
- Positive collaboration with clinic teams and minimal need for top-down direction.
- On-time delivery of content calendars and campaign assets.
Essential Traits for Success in this Position
- Genuine passion for aesthetic medicine, social media, and storytelling with a strong understanding of the aesthetics and plastic surgery industries.
- Ability to collaborate with employees at all levels, build consensus across various stakeholders, and engender the respect of executives and doctors.
- Excellent written and verbal communication skills, with the ability to embody the ACPS brand voice.
- Self-starter with strong follow-through and attention to detail.
- Comfortable creating content in a clinical or surgical environment.
- Flexible and able to adapt to changing schedules and content needs.
- Creative eye for design, trends, and patient-facing brand voice.
- Exceptional relationship-building abilities and a positive, customer service-oriented attitude.
- High degree of initiative, urgency, and follow-through while maintaining strict attention to detail.
- Excellent multi-tasker who works well in a fast-paced environment with shifting priorities and deadlines.
- Strong written and verbal communication skills involving interaction with colleagues and executives.
- Analytical mindset to interpret data and refine strategies for optimal performance.
- Skilled at resolving conflicts, mediating disputes, and fostering a collaborative and inclusive work environment.
- Experience managing external vendors and agencies.
- Creative problem-solver with the ability to stay ahead of trends and innovate.
Minimum Qualifications
- Bachelor's degree
- 1–3 years of experience in social media management or content creation.
- Excellent communication skills, both verbal and written, with a professional and empathetic demeanor.
- Strong organizational skills with the ability to multitask, prioritize tasks, and manage time effectively in a fast-paced environment.
- Proficiency in Canva, video editing tools (e.g., CapCut, InShot), and social platforms.
- Proficiency in social media scheduling tools like Planoly, Later, or Dash Hudson.
- Familiarity with medical terminology and HIPAA regulations.
- Compassionate and patient-focused attitude, with a genuine desire to help others and provide exceptional service.
This position is onsite, with some time in both our Memorial and Galleria offices expected. Some travel is required. This position is not eligible for relocation assistance.
Compensation: The anticipated range for this position is $27.00 - $31.00 per hour. Actual pay may vary based on experience, performance, and qualifications.
Note: All duties and requirements stated above are essential job functions. This job description in no way states or implies that these are the only duties to be performed by the staff occupying this position. Staff members may be required to perform other job-related duties as instructed by their supervisor.