Online Marketing Coordinator
Star Communications LLC.
Houston, TX 77009
$35 an hour
Description
Job Title: Online Marketing Coordinator
Starting Pay: $35/hour
We’re on the lookout for a motivated and detail-oriented Online Marketing Coordinator to support and manage digital advertising efforts—primarily through Google Ads. You don’t need decades of experience, but you should have a proven ability to run successful campaigns and a strong understanding of how to optimize for better performance, including improving Quality Score, enhancing ad relevance, and tracking conversions effectively.
Key Responsibilities:
Set up, manage, and optimize Google Ads campaigns across search and display networks
Focus on improving ad performance metrics such as Quality Score and click-through rates (CTR)
Conduct keyword research and competitor analysis to inform ad strategy
Monitor campaign performance, analyze trends, and make data-driven adjustments to improve ROI
Write clear, compelling ad copy and run A/B tests to fine-tune messaging
Work closely with the marketing team to align ad strategies with overall business goals
Create regular performance reports and offer insights to guide ongoing campaign improvements
What We're Looking For:
Hands-on experience running and optimizing Google Ads campaigns
Solid knowledge of best practices for ad relevance, Quality Score, and conversion tracking
Experience using tools like Google Analytics, Google Ads Editor, and Keyword Planner
Analytical thinker who can interpret data and make smart decisions
Strong writing skills and a knack for testing ad copy that resonates
Self-starter who’s organized, proactive, and able to collaborate with a team