Specialist, Marketing
American Bureau of Shipping (ABS)
Houston, TX
Description
The Marketing Specialist is responsible for implementing marketing strategies in support of business development objectives.
What You Will Do:
- Assists the Strategic Marketing Manager in the development and/or implementation of corporate strategic marketing and communications plans.
- Maintains awareness of the marketing initiatives, changes in business strategies, and technical capabilities of the organization.
- Participate in business development update meetings and share corporate marketing campaigns and ideas for implementation.
- Aligns portfolio of ABS products and services with market needs and drivers.
- Identifies opportunities for expansion of sector-specific marketing campaigns and channel strategies to maximize audience reach and marketing effectiveness.
- Develops and maintains close relationships with influential industry organizations and institutions to position and create opportunities for ABS.
- Stays actively informed on significant business and technical activities across the enterprise.
- Research and build awareness of competitors’ market positions, business strategies, and competitive advantages.
- Assist in developing, authorizing, and editing of marketing material and other sales enablement to content.
What You Will Need:
Education and Experience
- Typically requires a bachelor’s degree in a related discipline.
- Typically requires one (1) to three (3) years of marketing-related experience.
Knowledge, Skills, and Abilities
- Previous experience in marketing-related positions.
- Good working knowledge of MS Office applications.
- Strong interpersonal and team skills.
- Must be able to assume a high level of individual responsibility.
- Professional creativity and flexibility are essential.
- Familiarity with one or more of the marine, offshore, engineering or quality sectors is advantageous.
- Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.
It Would Be Nice If You Have:
- Google Ads certifications
- Previous PM tool experience
Reporting Relationships:
Reports to a Manager, Director, or Executive level position.