INBOUND MARKETING SPECIALIST
Frazer, LTD
Houston, TX 77081
$60,000 - $73,000 a year
Description
Do you write like a human, rank like a machine, and convert like a pro?
Is your idea of a good time, turning customer pain points into blog posts that rank on page one? Do you live and breathe inbound marketing best practices (and quietly judge bad CTAs)? Can you speak SEO, email automation, and CRO — all before your first cup of coffee? Do you get an adrenaline rush watching your content metrics climb? Are you ready to turn good content into a lead-generating machine?
If this sounds like you, then we need to talk…
Frazer, a leading builder of emergency medical vehicles, is currently seeking an Inbound Marketing Specialist to join our team. The Inbound Marketing Specialist at Frazer reports to the Marketing Manager, and is responsible for producing and refining content in alignment with Frazer’s documented Sales & Marketing Strategy to attract and convert qualified leads. This role focuses on blog content, SEO, website engagement, and email marketing campaigns that support sales goals and enhance customer acquisition efforts. The ideal candidate excels at executing defined content strategies, creating helpful and educational material based on established goals, and using data to fine-tune campaigns in line with existing performance standards. This is a hands-on, execution-focused position designed for a marketing professional who enjoys working within a defined strategy to produce, measure, and refine high-quality inbound marketing content. Success in this role comes from following proven processes, maintaining accuracy and consistency, and collaborating with the team to support established marketing campaigns.
What Does a Week in the Life of the Inbound Marketing Specialist Look Like?
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Contributes to blog content development by following inbound marketing best practices and the They Ask, You Answer methodology, using pre-established content calendars, templates, and editorial guidelines provided by the Marketing Manager.
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Assists in researching SEO keywords and incorporating them into assigned website and blog content.
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Completes targeted email marketing campaigns according to predefined calendars and workflows, with oversight to ensure accuracy, consistency, and alignment with marketing goals..
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Creates persona-specific content and campaigns that align with established key decision-making stages, ensuring relevance and engagement across all touchpoints.
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Maintains and updates the company website through WordPress, ensuring content is optimized for SEO and engagement.
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Creates new website pages based on approved layouts, templates, and design standards, ensuring brand consistency and usability.
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Repurposes existing content across multiple channels to extend its lifecycle and reinforce campaign messaging.
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Assists with developing and managing website forms that capture lead data and route submissions to the appropriate internal teams.
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Uses Google Analytics and other tools to collect data on content performance, supporting team efforts to evaluate inbound effectiveness and conversion metrics.
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Assists with guiding future strategies by sharing reports on inbound KPIs such as traffic sources, lead-to-customer conversion rates, and content performance with the Marketing Team.
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Collaborates with the Marketing Manager to support company-wide sales & marketing campaigns.
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Creates landing pages and content offers (e.g., guides, whitepapers) to support lead nurturing strategies.
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Assists with the monthly newsletter, including content planning, copywriting, and layout within email tools.
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Supports the execution of marketing automation strategies and lead capture workflows.
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Coordinates with the Social Media Specialist and other team members to align inbound content with ongoing digital campaigns.
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Applies current SEO and digital marketing best practices to assist in continuous improvement within Frazer’s existing strategic framework.
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Assists in creating lead nurturing workflows that support the customer journey through automated email sequences and triggered content delivery.
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Monitors and tests website and landing page performance to improve conversion rates, applying CRO best practices such as A/B testing and layout optimization.
Secondary Duties:
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Provides blog support to the Content Team and Social Media Specialist as needed.
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Maintains a content repurposing calendar and collaborates with Media and Social teams on cross-format content use.
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Updates legacy website pages and blog posts for improved clarity, formatting, and SEO performance.
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Supports the Marketing Manager in maintaining the CRM system’s marketing-related components.
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Assists with internal content distribution and knowledge sharing among team members.
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Occasionally assists with event follow-up campaigns and promotional content for trade shows.
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Assists with graphic design needs for brochures, print material, and other media, ensuring alignment with branding standards and campaign objectives.
Required Education and Experience:
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Bachelor’s degree in marketing, communications, journalism, business, or equivalent practical experience.
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Minimum 2 years of hands-on experience in inbound marketing, content creation, or digital lead generation.
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Proven ability to write and publish blog content, marketing emails, and website copy that drives engagement and leads.
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Experience using WordPress, Google Analytics (GA4), and keyword research tools (e.g., SEMrush, Ahrefs, or Moz).
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Familiarity with marketing automation and CRM platforms such as Zoho, HubSpot, or Mailchimp.
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Understanding of SEO best practices and ability to apply them in content creation.
Preferred Education and Experience:
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3 - 5 years of experience in inbound marketing and digital content creation.
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Experience developing marketing content within a CRM (e.g., Zoho, Salesforce) and CMS platforms (e.g., WordPress).
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Working knowledge of inbound content frameworks such as “They Ask, You Answer” or similar buyer-centric models.
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Interest or background in healthcare, EMS, fire service, or other public safety fields.
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Familiarity with HTML/CSS for content formatting and UX design principles.
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Experience using tools for A/B testing, conversion rate optimization (CRO), or heatmapping is a plus.
What's it like to be a part of the Frazer Family?
Frazer is a fast-paced company that is creating some of the most innovative vehicles in the world. You'll find a unique team of individuals who continue to push the boundaries of what is possible in the Healthcare and EMS space. A diverse team, a great culture, and a positive work environment are just some of the things that make working at Frazer so rewarding.
What Kind of Employees Thrive at Frazer?
Frazer is a company with a diverse group of employees from all over the world. Frazer welcomes employees with all types of backgrounds, cultural and socio-economic backgrounds. If you are hard working, honest and drug-free, you will love working at Frazer.
Safety & Drug Policy
Employee health and safety is a priority here at Frazer. We're committed to providing a safe, secure and productive environment for our Frazer family.
To help with this, we perform thorough background checks during the hiring process for all candidates. Convictions will not disqualify you from employment at Frazer, but failure to tell us about it up front will. Also, Frazer has a zero tolerance drug use policy and you must pass a pre-employment drug screen. If you can’t pass it, we’re not the place for you.
A True Culture
Frazer is a company that relies on its core values and the drive of its people. With a focus on longevity and employee success, Frazer welcomes its employees to push the envelope and drive improvement across all aspects of the company. At Frazer, you can unleash your potential!
Employee Driven Benefits
At Frazer, we take pride in listening to what our employees want in benefits. With our "What You Want" committee, we've come up with a unique set of employee benefits and designed them around our culture.
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Weekly paycheck, so you can shop every Friday!
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Health Care Insurance (100% paid for by the company for all employees)
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Dental Benefit options
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401k plan with a company match!
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Disability Insurance
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Paid Time Off that begins accruing your first day of employment
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Eight paid company holidays and the ability to take time off during company shut down from Christmas to New Year’s Day!
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The “Company Kitchen” on site for lunch and snack choices
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Flexible Work Schedules
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Professional development and skills training
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Free Life Skills Training such as financial wellness classes
How Performance is Evaluated
Communication and collaboration are key at Frazer and we encourage an environment filled with positive feedback and constructive criticism, to unleash your potential for real professional growth! We use things like self-evaluations, group reviews, and quarterly check-ins to help define a clear path to success. You will also have an opportunity to give feedback to peers to help them to grow in their roles as well.
Skills (to Pay the Bills)
Here's a list of a few competencies that the Inbound Marketing Specialist at Frazer should have…
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Ability to develop educational, persona-driven content that aligns with the buyer's journey and inbound methodology.
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Skilled in keyword research, on-page optimization, and keeping up with algorithm changes to boost organic visibility.
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Experience building and optimizing email workflows, lead nurturing campaigns, and triggered content delivery.
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Familiar with A/B testing, landing page optimization, and data-driven decision-making to improve conversions.
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Proficient in Google Analytics and other tools to monitor KPIs like traffic, engagement, and lead-to-customer conversion rates.
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Comfortable using WordPress (or similar platforms) to build, update, and maintain SEO-optimized pages.
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Ability to follow established editorial calendars and execute campaigns on schedule with high attention to detail.
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Strong communicator who can align efforts with sales, social media, and content teams for unified campaigns.
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Keeps content on-message and aligned with design standards, tone, and brand guidelines across all channels.
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Stays current on inbound trends, welcomes feedback, and thrives in fast-paced, evolving environments.
Software Knowledge
Also, here are a few software packages that the Inbound Marketing Specialist would eventually need to be versed in. Don’t worry . . . we expect some on-the-job training.
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Google G-Suite (Gmail, Documents, Drive, Spreadsheets, etc.)
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UKG (HRIS)
Oh, and $alary
Of course, we didn't forget the salary… Frazer offers competitive pay and this role will start with a salary between $60,000 - $73,000 annually depending on education, certifications, and experience.
Work Schedule
Inbound Marketing Specialist will work Monday - Thursday 7:00 AM - 4:30 PM, Friday 7:00 AM - 11:00 AM. Occasional evening/weekend work may be needed. Work schedules may change to accommodate production needs.
Application Process
If this sounds like a great opportunity to you, visit our website www.FRAZERBILT.com to complete the following steps:
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Online application
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Resume and optional cover letter
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Culture Index Survey - as part of our process, please take this short survey (8-12 minutes to complete) on a computer, tablet, or laptop, not a smart phone. It does not always function properly on smart phones and is difficult to see. Also, please take the survey in your native/first language (there are multiple choices besides English in the drop down menu if needed).
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WOTC Questionnaire- Frazer participates in the Work Opportunity Tax Credit (WOTC) program, which is a federal program designed to encourage the hiring of members of certain demographic groups that typically have more difficulty securing and retaining employment. While this is optional, we encourage you to answer the following questions, completely and honestly, your answers will be kept confidential and will have no effect on your job opportunity or any benefits you or your family may be receiving.
Thanks again for your interest in Frazer. Should your skills and qualifications meet those of the position, we will contact you further. Please check your email for further application status updates.
We look forward to hearing from you!