Email Strategist
Chevron
Houston, TX
Description
Supports major customers/clients and leads projects of medium scope and complexity under limited supervision. Detailed knowledge of most aspects of the work function.
Join our Team
Corporate Affairs proactively manages social, political, and reputational risks for Chevron and engages the workforce to advance the business. We strengthen Chevron's strategic advocacy, communications, and social investments to build confidence in our company and industry.
Chevron’s strategy is straight-forward: be a leader in efficient and lower carbon production of traditional energy, in high demand today and for decades to come, while growing lower carbon businesses that will be a bigger part of the future. To achieve these goals, we’ll build on the assets, experience, capabilities, and relationships we’ve developed over 140 years to incubate and grow new business.
Chevron is seeking a strategic, data-savvy Email Strategist to lead the development, delivery, and optimization of our corporate email newsletter program and support broader email and SMS outreach for our advocacy programs. You’ll play a critical role in shaping how we connect with key audiences—building stronger relationships through personalized, relevant, and timely communications.
Key Responsibilities
- Own the planning, content coordination, and execution of our weekly corporate email newsletter, personalized by audience segments.
- Manage and support email and SMS communications for our advocacy programs, ensuring they are compelling, compliant, and effective.
- Develop and implement strategies to grow subscriber lists through organic and paid acquisition campaigns.
- Monitor and improve list health, deliverability, and overall email hygiene using best practices and data insights.
- Track performance, run A/B tests, and provide insights to continuously optimize message effectiveness.
- Partner with content creators, designers, and digital teams to ensure alignment with brand and communication goals.
- Stay updated on industry trends and serve as the email marketing subject matter expert within communications
- Bachelor's degree in marketing, advertising or a related field.
- 5+ years of experience in email marketing.
- Proficiency with email marketing platforms, including Marketo
- Strong understanding of segmentation, personalization, deliverability, and compliance
- Experience with SMS platforms and advocacy communications a plus.
- Familiarity with paid acquisition channels and experience in delivering quality list growth
- Data-driven mindset with the ability to build audience segmentation, interpret performance metrics and optimize campaigns accordingly.
- Collaborative, organized, and capable of managing multiple projects on deadline.
Attributes:
- Proactiveness: A proactive and self-motivated approach, with the ability to anticipate needs and take initiative.
- Agility: Flexibility and adaptability to changing circumstances and evolving priorities.
- Team Player: A collaborative and supportive team player, with a commitment to contributing to the success of the organization.
- Creativity: A creative mindset, with the ability to generate innovative ideas for engaging and effective communication.
Relocation Options:
Chevron offers competitive compensation and benefits programs which includes, but is not limited to, variable pay, healthcare coverage, retirement plan, insurance, time off programs, training and development opportunities and a range of allowances connected to specific work situations. Details of such benefits and allowances are available