Senior Digital Media Coordinator
Houston Texans
Houston, TX 77021
Description
The Houston Texans are in a season of growth. We are seeking an individual for the position of Senior Digital Media Coordinator
Our Texans Teammate Habits:
Dedication to the team
Be adaptable
Passion for work
Win with integrity
Own the outcome
The Texans CHARGE
Be Champions in Every Way by Cultivating Excellence and Fearlessly Evolving
Culture: We attract the best and brightest professionals by nurturing core ideals such as character, hard work, discipline, and teamwork. We reward performances and demand a total commitment to being champions in every way.
Basic Function: As a Senior Digital Marketing Coordinator, you will lead and execute key fan engagement initiatives across email, SMS, and mobile app channels, with a primary focus on executing our email marketing initiatives. You will drive measurable results through personalized content, automated lifecycle campaigns, and targeted segmentation that deepens fan relationships and supports ticketing and revenue goals. You will lead initiatives that span the full fan journey from awareness to gameday engagement. Tasks assigned directly by the Digital Marketing Manager take priority and should be executed with urgency, clarity, and thorough, proactive communication.
Duties/Responsibilities:
- Build and optimize email-first lifecycle campaigns (lead generation, retention, renewals, gameday engagement) through segmentation, automation, and personalization.
- Manage email marketing calendars day-to-day through Asana—including copy deadlines, design approvals, and QA timelines.
- Assign time through scheduled meetings and an up-to-date Asana calendar with ticketing, digital, and analytics teams to grow qualified lead pipelines.
- Own email testing tactics—develop hypotheses, A/B test subject lines, creative, and calls to action, and report outcomes.
- Introduce creative inspiration and industry examples to drive the evolution of email design and fan messaging.
- Serve as the primary digital point of contact for Luxe sales email strategy and support season ticket and ticketing list promotions.
- Collaborate with the content team to align fan messaging with key brand and ticketing initiatives.
- Support SMS and push as needed, ensuring messages complement and do not compete with primary email sends.
- Establish campaign-level & departmental KPIs and report on performance, testing insights, and fan interaction trends monthly or as needed.
- Take full ownership of assigned campaigns and report progress regularly.
- Represent the brand voice consistently across email, app, and SMS content.
- Keep leadership informed of wins, blockers, and optimization opportunities.
- Present campaign recaps and insights to full digital team in weekly meeting and via email.
- Create strategy around seasonal campaign strategies tied to ticketing or gameday.
- Contribute to planning for engagement around major team milestones through creating Asana projects and setting up continued meetings to push the project forward.
- Perform various other tasks that may be assigned from time to time by the Warehouse Manager.
Position requires routine face-to-face personal interaction with other Club personnel and fans at NRG Stadium and/or NRG Park during Houston Texans football games and other Club events; therefore, job responsibilities must be physically performed in the Club offices and/or at NRG Stadium/NRG Park as may be assigned and not in a telecommuting manner.
Skills Required:
- Must show extreme care, consideration, and strong decision-making skills when managing key assets.
- Proficiency in use of Oracle Eloqua, Rover app push platform, PageProof review platform, Microsoft Office, and familiarity with Adobe platforms.
- Proficiency in digital asset management.
- Strong copywriting and editing skills.
- Graphic design and/or video editing skills a plus.
- Ability to understand and read data analytics and deliver clear reports that can be shared internally.
- Ability to be consistently prompt and dependable.
- Ability to be proactive, suggest improvements and lead.
- Ability to manage multiple tasks with multiple priorities.
- Effective verbal, written and interpersonal communications.
- Ability to work effectively as a team member.
- Ability to work long, flexible hours including gamedays, evenings, weekends and holidays as required.
- Ability to maintain confidential and/or proprietary information.
- Ability and internal drive to demonstrate a winning attitude and a strong work ethic in the performance of all job responsibilities.
- Occasional travel related to job duties and responsibilities.
- Must be able to lift and carry up to 20 lbs.
- Must be able to talk, stand, walk, sit, drive, bend, squat, climb, twist and reach as necessary.
Education/Experience:
- Bachelor’s degree from a four-year accredited college or university preferred.
- High School Diploma required.
- Prior experience with email marketing and marketing automation platforms preferred.
- Digital Media, Web Development, or Interactive Marketing experience preferred.
Title: Senior Digital Media Coordinator
FLSA Status: Exempt
Department: Digital Media
Reports to: Digital Marketing Manager
Please note that while resumes of all candidates will be considered, as a way for the Texans organization to acknowledge and reciprocate the tremendous support given the Team by local fans and the local community in general, qualified candidates with permanent addresses in the Houston metropolitan and surrounding areas will be given first consideration whenever possible.
If your skills and experience match our available position requirements, a Human Resources representative will contact you directly. Due to the volume of resumes received by the Houston Texans, we are unable to provide updates on the status of individual applications.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.