Social Media Manager
Houston Texans
Houston, TX 77021
Description
Job Function (Duties & Responsibilities):
- Manage two full-time Social Media Coordinators
- Maintain the brand voice across all social platforms
- Oversee copywriting for all social platforms
- Assist in the development of and oversee the execution of platform-specific strategies across all social platforms
- Manage communication and delivery of marketing, creative, digital and broadcast assets across all social platforms
- Ensure all sponsorship, community and marketing initiatives are executed in a timely manner and to a high standard
- Collaborate with various departments to ensure social support for organizational priorities
- Compile, analyze, and present analytics reports to the internal team, including recommendations for updates and improvements
- Create engaging and original content for all social media platforms
- Create and execute social media campaigns and posts
- Monitor conversations with fans, brands, and influencers for intentional engagement opportunities. Perform various other tasks that may be assigned from time to time by the Director of Social Media.
- Demonstrates creativity and documented immersion in social media
- Strong knowledge/understanding of social media best practices, including, but not limited to Instagram, Twitter, TikTok, Facebook, Snapchat, and LinkedIn.
- Ability to identify social trends and adjust strategy using analytical and quantitative problem-solving
- Ability to work long, flexible hours including gamedays, evenings, weekends and holidays as required.
- Experience in data-driven social listening and analytics tools such as Meta Business Suite, Emplifi, etc.
- Decision making capabilities with respect to duties and responsibilities including budget allocation and resource expenditure.
- Policy setting capabilities associated with the job’s purpose and essential responsibilities.
- Strong organizational and time management skills with ability to prioritize and manage multiple tasks in a high-energy environment.
- Effective verbal and written communication skills.
- Strong interpersonal skills and the ability to develop solid working relationships at all levels across the organization
- Ability to work independently with minimal direction to complete personal goals and as a team member in order to accomplish department goals.
- Bachelor’s degree from a four-year accredited college or university preferred.
- High School Diploma required.
- Minimum 3 years’ experience developing content and managing social properties for a well-recognized brand or sports team
Title: Social Media Manager
Please note that while resumes of all candidates will be considered, as a way for the Texans organization to acknowledge and reciprocate the tremendous support given the Team by local fans and the local community in general, qualified candidates with permanent addresses in the Houston metropolitan and surrounding areas will be given first consideration whenever possible.