Senior Marketing Specialists
Prima Strategic Group
Houston, TX
$72,000 a year
Description
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Job Description
1. Marketing Strategy & Execution
Design and implement integrated marketing plans aligned with corporate objectives and sales targets.
Lead initiatives across digital, email, social media, paid media, and traditional channels to build brand awareness and drive business outcomes.
Monitor industry trends, customer behavior, and competitive activities to refine strategy continuously.
Establish and track campaign KPIs, ROI, and performance benchmarks to ensure measurable outcomes.
2. Content Development & Brand Management
Oversee development of compelling content for the web, blogs, press releases, social media, email, and product marketing collateral.
Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints.
Champion brand storytelling to elevate market positioning and customer engagement.
3. Digital Marketing & SEO Optimization
Plan, launch, and manage SEO and PPC campaigns to maximize digital visibility and lead conversion.
Maintain and optimize website content and structure to improve search rankings and user experience.
Manage paid media campaigns across Google Ads, LinkedIn, Facebook/Meta, and other digital platforms.
Analyze and optimize digital funnels to improve engagement and conversion rates.
4. Market Research & Data Analysis
Conduct market segmentation, customer journey analysis, and competitive intelligence to uncover insights and opportunities.
Evaluate campaign performance through detailed analytics dashboards and data visualization tools.
Translate data into actionable strategies to enhance future marketing efforts.
5. Lead Generation & Customer Engagement
Develop lead generation and nurture campaigns using CRM and marketing automation tools.
Design targeted email campaigns and retention strategies to improve customer lifetime value.
Collaborate closely with the sales team to align lead qualification processes and optimize the hand off pipeline.
6. Project Management & Cross-Functional Collaboration
Coordinate with internal stakeholders including product, design, sales, and IT to deliver high-impact campaigns.
Manage agency relationships, creative vendors, and media buyers as needed.
Oversee marketing project timelines, budgets, and campaign schedules.
Lead A/B testing and iterative experimentation to drive continuous improvement.
Requirements
Master’s degree in Marketing, Business Administration, Computer Science, Communications, or a related field.
Minimum 5 years of progressive experience in marketing, with a strong focus on digital strategy, content development, and analytics.
Proven success managing multi-channel marketing campaigns and digital performance metrics.
Hands-on experience with CRM systems, marketing automation tools, Google Analytics, SEO/PPC, and social media platforms
Benefits
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Competitive salary commensurate with experience
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Comprehensive benefits package including medical, dental, vision, 401(k), and PTO
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Professional development opportunities
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Hybrid/flexible work environment
- Career advancement in a dynamic, high-growth company