Marketing Specialist - Houston, TX
PulteGroup, Inc
Houston, TX
Description
Build a Career That Builds Your Future — with PulteGroup!
Welcome to PulteGroup where we believe in building more than just homes—we believe in building inspired employees, meaningful careers, and a legacy of excellence. If you're looking for work that moves you, a team that values your ideas, and a company that brings you pride, you’ve come to the right place.
As one of the nation’s largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that’s consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We’re driven by the bold purpose of Building Incredible Places for People to Live Their Dreams.
For over 70 years, we’ve been building more than homes—we’ve been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey.
Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we’re proud to build homes through our trusted family of brands—including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency —all united under the PulteGroup name.
Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impact
PRIMARY RESPONSIBILITIES
- Execute marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
- Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
- Manage monthly social brand campaigns for division.
- Collaborate on community start-up including sales center and model execution with Pulte Interior Design.
- Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
- Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
- Create and distribute email marketing strategy per community and division including Realtor communication.
- Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's).
- Create and order community brochures and collateral.
- Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
- Ability to successfully operate and adapt in an environment with changes to timelines and priorities
- Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
- Track and process invoices relating to marketing plan execution.
- Coordinate, execute and assist with special community events and neighborhood openings.
- Maintaining relationships with 3rd party vendors for various marketing needs.
- Update and monitor MLS listings in conjunction with local broker solution (if applicable).
- Participation in monthly field calls and annual marketing summit.
- Confidently presents and interacts with supervisor and peers.
- Serves as a resource for peer to peer training and Home Office pilot opportunities (if applicable).
MANAGEMENT RESPONSIBILITIES
- Not applicable
SCOPE
- Decision Impact: Division
- Department Responsibility: Single
- Budgetary Responsibility: Partial Accountability
- Direct Reports: No
- Indirect Reports: No
REQUIRED EDUCATION
- Minimum Bachelor’s Degree in Marketing or Communications or equivalent
REQUIRED EXPERIENCE
- Minimum 3-5 years prior experience in a Marketing support role
- Working understanding of Adobe Creative Suite preferred but not required
- Home building and/or real estate industry experience preferred
- Strong written and verbal communication skills
- Ability to effectively prioritize, work well in high stress situations and under tight deadlines
- Ability to work in a team or independently when required
PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, “Recruiters”) in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.