Marketing Specialist - Houston, TX
PulteGroup, Inc
Houston, TX
Description
- Execute marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
- Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
- Manage monthly social brand campaigns for division.
- Collaborate on community start-up including sales center and model execution with Pulte Interior Design.
- Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
- Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
- Create and distribute email marketing strategy per community and division including Realtor communication.
- Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's).
- Create and order community brochures and collateral.
- Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
- Ability to successfully operate and adapt in an environment with changes to timelines and priorities
- Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
- Track and process invoices relating to marketing plan execution.
- Coordinate, execute and assist with special community events and neighborhood openings.
- Maintaining relationships with 3rd party vendors for various marketing needs.
- Update and monitor MLS listings in conjunction with local broker solution (if applicable).
- Participation in monthly field calls and annual marketing summit.
- Confidently presents and interacts with supervisor and peers.
- Serves as a resource for peer to peer training and Home Office pilot opportunities (if applicable).
MANAGEMENT RESPONSIBILITIES
- Not applicable
- Decision Impact: Division
- Department Responsibility: Single
- Budgetary Responsibility: Partial Accountability
- Direct Reports: No
- Indirect Reports: No
- Minimum Bachelor’s Degree in Marketing or Communications or equivalent
- Minimum 3-5 years prior experience in a Marketing support role
- Working understanding of Adobe Creative Suite preferred but not required
- Home building and/or real estate industry experience preferred
- Strong written and verbal communication skills
- Ability to effectively prioritize, work well in high stress situations and under tight deadlines
- Ability to work in a team or independently when required
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.
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Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.
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