Manager Market Intelligence - Houston, TX
PulteGroup, Inc
Houston, TX
Description
- Gather market data to provide written and verbal analysis including presentations, reports (charts/graphs) used to impact strategy on PulteGroup’s community positioning.
- Monitor competitive activity for active and future projects.
- Complete regular competitive market analyses to impact future and current community positioning.
- Manage market positioning studies (feasibilities) for all potential land transactions.
- Analyze market demographics to identify consumer group preferences and trends.
- In-depth fieldwork to understand market dynamics, the competitive environment, consumer preferences and submarket perceptions.
- Coordinate Del Webb Site Validation studies with the Market Research team.
- Collaborate with cross functional teams (land acquisition, sales, finance, procurement, etc.).
- Communicate market dynamics to Division leadership.
- Contribute to and manage annual strategic planning.
- Other duties as assigned.
- Ensures appropriate staffing to meet department needs
- Utilizes recruiting and selection tools/processes to build organizational talent
- Delegates work according to employee’s abilities and skills
- Evaluates employee’s performance and plans for compensation actions in accordance with that performance
- Provides developmental opportunities through identification of internal and external training opportunities
- Creates opportunities for employee growth
- Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors)
- Decision Impact: Division
- Department Responsibility: Single
- Budgetary Responsibility: Yes
- Direct Reports: Yes
- Indirect Reports: No
- Physical Requirements: Not applicable
- Minimum Bachelors degree or equivalent
- Minimum 5 years of experience in competitive assessments and/or market evaluations and/or consumer research in homebuilder or similar industry
- Home building experience and local market knowledge a plus
- Not applicable
- Demonstrated confidence in influencing others with data
- Highly analytical with the ability to translate raw data into meaningful insights
- Solid project management capabilities with ability to collaborate cross-functionally
- Creativity in both solving problems and devising potential solutions
- Deep understanding of consumer segmentation
- High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Strong written and verbal communication skills, with a direct, tactful style and good listening skills