Coordinator, Lifecycle Marketing
Ezee Fiber
Houston, TX 77036
Description
OUR VALUES:
QUALIFICATIONS:
CERTIFICATES, LICENSES, REGISTRATIONS:
At Ezee Fiber, our value lies in delivering Speed, Simplicity, and Service in everything we do. We empower our employees to move fast, work smart, and serve customers with excellence. Whether in the field, in the office, or behind the scenes, every team member plays a vital role in helping us provide fast, reliable, and straightforward connectivity solutions to the communities we serve. We are committed to building a culture of accountability, innovation, and customer focus—where everyone contributes to making Ezee Fiber the easiest and most trusted fiber provider in the industry.
JOB SUMMARY:
The Lifecycle Marketing Coordinator is responsible for supporting the execution of customer lifecycle marketing strategies that drive acquisition, engagement, retention, and loyalty. This role plays a key part in developing and deploying multi-channel campaigns—including email, SMS, and digital touchpoints—to enhance the customer journey from prospect to long-term subscriber.
This individual will partner cross-functionally with Sales, Customer Experience, and Field Marketing teams to ensure messaging is aligned, timely, and impactful across all stages of the customer lifecycle.
- Execute lifecycle marketing campaigns across channels, including email, SMS, and in-app or web communications
- Support campaign setup, QA, deployment, and performance tracking within marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, TrueDialog, etc.)
- Assist in building and optimizing customer journeys, including onboarding, nurture, retention, and win-back campaigns
- Collaborate with cross-functional teams to align messaging with promotions, service updates, and market launches
- Maintain campaign calendars and ensure timely delivery of all lifecycle communications
- Monitor campaign performance and provide reporting on key metrics such as open rates, click-through rates, conversion, and churn reduction
- Conduct A/B testing to optimize messaging, timing, and channel effectiveness
- Support database segmentation and audience targeting to improve personalization and engagement
- Ensure compliance with opt-in/opt-out regulations and data privacy standards (TCPA, CAN-SPAM, etc.)
- Assist with content development, including writing and editing customer-facing communications
QUALIFICATIONS:
Education and Experience requirements: Bachelor’s degree in Marketing, Communication, Business, or related field, plus one to three years of experience in lifecycle marketing, CRM marketing, or digital marketing.
- Experience with marketing automation tools and CRM platforms preferred
- Strong understanding of email and SMS marketing best practices
- Analytical mindset with the ability to interpret campaign data and performance metrics
- Excellent written and verbal communication skills
- Highly organized with strong attention to detail and ability to manage multiple campaigns simultaneously
- Experience in telecom, subscription-based services, or high-growth environments is a plus
CERTIFICATES, LICENSES, REGISTRATIONS:
Valid driver’s license
PHYSICAL, FIELD, OR ENVIRONMENTAL REQUIREMENTS:
The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the workday and frequently access, input, and retrieve information from the computer and other office productivity devices. The associate is regularly required to move about the office and around the corporate campus. The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.
TOTAL REWARDS:
- Competitive compensation package
- Health, Dental and Vision insurance
- 401k match
- Paid time off and other generous benefit programs
- Tuition reimbursement
At Ezee Fiber, we are committed to fostering a diverse and inclusive environment where innovation thrives. As the Coordinator, Lifecycle Marketing, you will play a critical role in building a new function that directly impacts on our company’s growth and success. Join us and shape the future of the telecommunications industry with a team dedicated to excellence and innovation.
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