Membership Program Manager
Graham Media Group
Houston, TX 77074
Description
KPRC 2 is looking for a creative, driven, and entrepreneurial Membership Program Manager to help build the next generation of local TV engagement. This person will design, launch, and grow a membership program that benefits our advertising clients while offering exclusive, high-value experiences and content for our most loyal viewers.
This is an exciting opportunity for a self-starter who’s passionate about audience development, community connection, and redefining how local media serves its market.
Key Responsibilities
- Develop and launch a paid membership program that drives recurring revenue and audience loyalty.
- Collaborate closely with the sales team and our local lifestyle show to create benefits and experiences that appeal to both viewers and advertisers.
- Identify and package exclusive content, offers, and access that make membership valuable to paying users.
- Work with marketing and creative teams to promote membership sign-ups across digital, social, and broadcast platforms.
- Manage the membership database, monitor analytics, and use data to optimize growth and retention.
- Coordinate with the newsroom, sales, and promotions to align member experiences with station events and initiatives.
- Serve as the internal point person for all membership-related questions, benefits, and renewals.
Qualifications
- Proven experience managing or growing membership, subscription, or loyalty programs.
- Strong understanding of digital marketing, customer retention strategies, and analytics.
- Excellent organizational and project management skills; comfortable balancing multiple priorities.
- Confident communicator who can work collaboratively across departments and pitch creative ideas.
- A self-starter who thrives on building new initiatives from the ground up.
- Bachelor’s degree in marketing, communications, journalism, or related field preferred.
- Experience in media, entertainment, or digital content businesses a plus.
Why This Role Matters
This position is a chance to help shape the future of local television — creating a model where audiences become active supporters and participants in our content ecosystem. You’ll have the creative freedom to build something new, supported by the resources of an award-winning Graham Media Group station.
Location: KPRC 2
8181 Southwest Freeway, Houston, Texas 77074
To apply: Please submit your updated resume and application to:
Sean McLaughlin, VP/General Manager
Smclaughlin@kprc.com
Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications, and reference checks. You must hold a valid driver’s license and be insurable under Texas Law.
No Phone Calls Please
KPRC 2 is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, KPRC 2 will comply with applicable state and local laws prohibiting employment discrimination.
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